ABOUT TURNA

 

WHO ARE WE

TURNA is a hands-on business turnaround and transformation consultancy focused exclusively on companies that are underperforming, stuck, or at risk. For 15 years we’ve specialized in uncovering hidden inefficiencies, restoring cash flow, rebuilding operations and sales systems, and converting stalled businesses into reliable, scalable organizations. We combine pragmatic operations expertise, commercial rigor, and change leadership to deliver fast, measurable results — then leave clients with systems and teams that sustain growth.

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WHY WE EXIST

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Too many businesses fail not because their product is bad, but because processes, priorities and people aren’t aligned to capture opportunity. Owners and management often lack the time, perspective, or playbook to diagnose root causes quickly and execute the fixes needed. TURNA exists to shorten that timeline. We accelerate clarity, remove execution bottlenecks, and establish repeatable, cash-positive operating models so leaders can stop firefighting and start scaling.

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THE PROBLEMS WE SOLVE

 

1. Hidden inefficiencies: Broken processes, duplicated effort, and siloed responsibilities bleed margin and slow response times.  

2. Missed revenue: Poor sales structure, weak pipeline hygiene, and inconsistent execution leave potential deals on the table.  

3. Cash stress: Uncontrolled costs, poor receivables discipline, and operational waste erode working capital.  

4. Capability gaps: Leadership or execution gaps prevent good strategy from becoming results.

5. Change resistance: Ineffective change programs stall before new behaviors stick.

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WHAT MAKES TURNA DIFFERENT

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1. Rapid, prioritized diagnostics: We deliver a clear, evidence-based “Top 5 Fixes” and an actionable 30‑/90‑day plan within the first engagement phase — not months later.  

2. Hands-on execution: We don’t stop at recommendations. TURNA embeds with teams, leads implementation, and takes interim leadership roles where needed to bridge capability gaps. 

3. Outcome orientation: Our success metrics are cash flow, margin recovery, and sustainable revenue growth — not just slide decks. 

4. Proven playbooks: We draw from 15 years of turnaround experience across industries to apply battle-tested frameworks tailored to each client’s reality.  

5. Transfer of capability: We leave clients with processes, KPIs, dashboards and trained teams so improvements endure after we finish.

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HOW WE WORK - OUR METHOD

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1. Rapid Diagnostic (48–72 hours deep-dive): Quick immersion into financials, operations, sales pipeline, customer feedback and team structure to identify root causes and immediate levers. Deliverable: Top 5 Fixes and a prioritized 30-day plan.  

2. Stabilize & Capture Value (first 30–90 days): Focus on immediate cash and margin wins — tighten collections, cut non‑value costs, fix critical operational failures, and stabilize revenue channels. Deliverable: Cash recovery plan, early KPI tracking, and interim role assignments as needed.  

3. Rebuild Systems & Revenue Engines (90–180 days): Redesign operational processes, rebuild sales playbooks, implement CRM and forecasting disciplines, and optimize pricing and margin. Deliverable: Standard operating procedures, new sales processes, and performance dashboards.  

4. Scale & Sustain (6–12 months): Embed leadership coaching, governance cadence, continuous improvement routines, and strategic growth plans to move from recovery to growth. Deliverable: Governance model, trained leadership, and a scalable operating model.

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CORE SERVICES

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- Rapid Diagnostic & Opportunity Assessment  
- Operational Restructuring & Process Redesign  
- Sales System Rebuild & GTM Optimization  
- Cash Flow Restoration & Cost-to-Value Realignment  
- Interim Operations/Sales Leadership  
- KPI Design, Dashboards & Performance Management  
- Change Management & Leadership Enablement

Typical outcomes we deliver
- Measurable cash flow improvement and restored working capital.  
- Margin recovery through cost-to-value realignment and pricing optimization.  
- Significant operational efficiency gains and reduced reaction time.  
- Rebuilt, predictable sales pipeline and improved conversion rates.  
- Stronger leadership capability and sustained performance management.

- All the way to rebuilding your existing website, redoing any marketing strategy or any company branding.

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WHO WE WORK WITH

Our clients are privately held or founder-led companies, division heads, and PE-backed businesses that recognize they are underperforming but haven’t yet identified the full set of issues preventing recovery. We work across manufacturing, distribution, professional services, and select consumer and B2B product companies where flawed operations and sales execution are the primary drag on performance.

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VALUES THAT GUIDE US

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1. Urgency with clarity: Move fast, but based on evidence and prioritized impact.  

2. Practical over theoretical: Solutions must be implementable and produce measurable outcomes.  

3. Ownership mentality: We act like owners — accountable for results until improvements are sustainable.  

4. People-first change: Durable transformation requires respect for teams and deliberate capability building.  

5. Transparent partnership: We communicate realities plainly and align incentives to client outcomes.

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HOW TO ENGAGE

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1. Start with a complimentary 30-minute turnaround consultation to surface the highest-priority issues.

2. If a diagnostic is agreed, TURNA conducts a rapid assessment and delivers a prioritized action plan within days.

3. From there, engagements are scoped by outcomes and timelines — we can act as advisors, embedded implementers, or interim leaders depending on your needs.

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Ready to TURNAround?

If your business is underperforming, cash-strapped, or not living up to its potential, contact TURNA for a focused conversation. We’ll deliver a prioritized action plan and the top three fixes you can implement in the first 30 days.